Drive Outcomes
Fostering connections. Sharing knowledge. Inspiring action. Smart content choices can help drive needle-moving outcomes. As a strategic communications expert, I’ve helped companies small and large solve measurable problems with content. Let’s talk about it. Check out the stories below to explore what content creation means to me and what it can do for you.
Know your audience. Use data to tell stories.
Intuit
Keeping people safe with data-driven content at Intuit
With well known financial products like TurboTax, QuickBooks, and Mint, Intuit is a financial-technology platform used by millions.
Security is more important than ever with the rise of generative AI and LLMs. Responsible for a mix of internal and external communications, I rewrote and managed security.intuit.com, and developed required security training and awareness content. This blend of marketing and technical communications required a diverse, flexible skill set.
Build bridges. Meet people where they are.
Scripps Health
Connecting people with life-changing care at Scripps Health in San Diego
A $3.1 billion not-for-profit health system in San Diego, Scripps Health has helped keep people healthy for generations.
With strong name recognition as a legacy health system, the challenge for Scripps Health isn’t brand awareness. I helped connect people with life-changing medical care via scripps.org, the system’s public facing website. We created web content for multiple medical care specialties. I’m proud of this work. It improved people’s lives.
Be bold. Trails don’t blaze themselves
Midland Credit Management
Embracing new ideas and empowering success at MCM
The U.S. subsidiary of Encore Capital Group (NASDAQ ECPG), MCM helps consumers resolve past-due debts.
MCM could have continued relying on traditional marketing channels like physical mail. Instead, they took a chance on a small, passionate team of digital marketers who could see an exciting new path. As the only content expert on the digital marketing team, I was extensively involved in email marketing campaigns, paid search, and various other digital tools to complement traditional outreach channels.
Stay curious. The only constant is change.
Town & Country Markets, Inc.
Maintaining fantastic brand reputation without paid advertising at T&C in Seattle
Town & Country Markets, Inc., a mid-sized grocery company in the Seattle area, has been a beloved partner to the communities they serve for nearly 70 years.
As the company’s first dedicated copywriter, I created content that reflected and influenced customer desires, educated employees, and maintained the company’s strong brand identity. Front-line workers, the marketing team, and corporate leadership closely collaborated to not just call out what’s for sale—but why you should care.
Jason Brown - Strategic Communications Expert
Seattle-born, California-based, and forever loyal to Seattle sports, I permanently ditched the Pacific Northwest rain in 2014. I’m a proud lifelong learner who enjoys travel, good food, and great times with the people I love. My dog thinks I’m pretty cool.
Content is the art of connection. Strong connection requires deep, empathetic understanding of your audience. I believe in seamlessly pairing message and audience, anticipating why people should care and compelling them to take action. Throughout my career, I’ve used data to craft communications that solve problems and build bridges.
Collaborative by nature, I believe none of us is as smart as all of us. Curiosity drives me and leads me to places worth sharing with others. Great content can unlock curiosity in others and solve problems they never knew they had. I’m looking to lead a team of like-minded creatives who share my passion for doing amazing things.